TOP OF MIND is a media planning company with a far reaching vision and a team of experts under the leadership of Ziauddin Adil and Fahad Karim. A young, independent and specialized media agency, best described as an optimized resource, the team is a diverse mix of both young and seasoned professionals, all with the ability to observe, plan and execute perfectly to reel in the big catch. Applying practical, calculated approaches to planning, TOP OF MIND values the core belief of people and tries to explore their world via the media. Since its inception in 2007, in just four years it stands as an industry leader in the media planning and buying business.