This application is a promotional tool and part of activation in Bangladesh. Close Up was launched as a gel toothpaste containing micro-whiteners and mouthwash in 1984, and fired the imagination of the population with it's exciting advertising.
Seeing the success that Unilever Bangladesh had with low unit price packs in other categories, a sachet - more popularly called mini pack - met with astounding success and enabled millions of youth, who aspired for a modern trendy brand, to use Close Up.
Technologies We Used
OVI store (Key Stroke)